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6 Most Effective Factors In Online Marketing

a11111How do you run an effective online marketing campaign that really convert visitors into customers? You may have a lot of worldwide visitors clicking on your site, however, if they don’t do anything you want them, the campaign would be a waste of time and money. These are the key factors to precisely convert traffics into buyers.

Simple Site Navigation
First time visitors usually access a site only about 15 seconds to 1 minute. Your site navigation become the most important part to decide whether these visitors will turn into buyers list. Give it a simple look and mass appeal, since if users can’t navigate through your site easily, they may frustrated and go elsewhere to find your competitors.

Creative Content
In the online marketing game, content is king. If you want to catch the audience’s attention and keep their interest high, make sure you provide solutions to their problems. Content such as articles, videos, or images would provoke audience’s mind to realize your authority and reputation, and subsequently grab everything you want them to. Chances are, they are likely to share your content with others, thus, creating a viral effect.

Appealing Pictures
Humans are visual creatures. We will likely to remember more of something that provoke our senses. Interesting pictures will increase users’ curiosity and therefore, make them stay longer in your site. Make sure that the image is not too heavy, to keep things simple and maintain their curiosity.

Optimizing SEO
Optimizing SEO is the most important yet the most intriguing and hardest job in online marketing. The aim is to make your site easier to get to top search engine result. Optimizing content for search engines is not difficult yet not easy at all. As a try, put one or two keyword phrases you want to aim for the first page in search result. These keyword phrases should be included in the title of your site, meta descriptions, and throughout the entire blog. Be sure not to overdo it to prevent penalties from search engines.

Social Media Promotion
Social media plays fairly important role of modern life these days and without these networks, online marketing will never be the same as today. Make sure you have presence on all major social media such as Facebook, Twitter, LinkedIn, and Google Plus. Share your content and interact with your fans and followers on a regular basis, so customers will be informed regarding all updates on your site, and beef up the viral effect.

Online Advertising
Advertising is the easiest plaform to direct traffic to your site. These paid advertising should not cost you the earth, but need to be done thoroughly. Find several advertising networks that actually deliver visitors (e.g. Google Adwords, Facebook Ads, Bing Ads) and start your ad campaign on a regular basis.

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